Why bellaverde®?

If you’re looking for broccoli with a unique, sweet taste which is not only a versatile ingredient but is equally delicious when eaten on its own, then look no further than bellaverde®.

Bellaverde® is grown in Lincolnshire, Britain where it is hand harvested from the middle of June until the end of November. Production moves to Spain for the winter months to ensure year round UK availability.

Whether it's lightly steamed, boiled, stir-fried, or eaten raw, used in salads, soups, or as a side dish, it will transform a meal into something special with its delicate, clean, fresh taste, quite unlike any other broccoli.

A true, pure broccoli, it is very similar in appearance to Cime de Rapa, the traditional wild broccoli which was eaten by our forbears.

Bellaverde® is Italian for “beautiful green.” Broccoli originates from the Calabria region of Italy – which is why it is sometimes called calabrese – so it was appropriate to give it an Italian name.

The secret of bellaverde’s® sweetness is in the sunlight! When the main head of broccoli has been harvested, fresh new shoots develop, which after 10 days are ready to be picked. The shoots grow above the plant so that they can catch the sunlight. The sunlight and the quick growth give the shoots their attractive green colour and distinctive sweet taste and texture.

Bitter Sweet Truth

Twenty-five per cent of the population have more taste receptors on their tongues than the rest of us and are known as ‘super tasters.’ They are genetically pre-disposed to pick up on the bitter taste of broccoli and other cruciferous vegetables and to dislike them. Sweet tasting bellaverde® could tempt some of these dissenters to convert!